After years of complete electrification, Lotus is preparing to take a new step forward with a plug-in hybrid version of its large SUV, the Lotus Eletre. More than just a new engine, this development paves the way for a profound reconfiguration of the brand: unprecedented performance, greater versatility and a clear response to the expectations of a changing global market.
A turning point in the electrification of Lotus
For the first time in its modern history, Lotus is introducing a plug-in hybrid version of one of its existing models. The new model, available from January only on the Chinese market, will be called ‘For Me’. This change is not anecdotal: it is part of a wider strategy, motivated both by economic constraints and by the need to appeal to markets where electric cars are still struggling to establish themselves. By adding a combustion engine to its electric architecture, while retaining a significant battery capacity, the British brand is breaking certain codes: plug-in hybrids are becoming a credible option for customers demanding range, power and flexibility.
Unlike most plug-in hybrids on the market, the new version doesn’t stop at simply increasing electric range. With a combined power output that approaches or exceeds 950 bhp depending on the configuration announced, this model promises performance worthy of sports cars, while retaining the energy efficiency of a plug-in hybrid system. This ability to reconcile high power with hybridisation demonstrates ambitious engineering: the combustion engine and electric motors are calibrated to offer instant response while maximising efficiency on daily journeys.
Moving towards electric vehicles as a strategy
One of the most striking features of this new model is its range in 100% electric mode. Thanks to a generous battery (almost 70 kWh), the declared range exceeds the usual standards for PHEVs, approaching in some cases that of a conventional all-electric vehicle on many daily journeys. This level of range not only significantly reduces fuel consumption in urban and suburban use, but also reduces the overall carbon footprint for drivers who regularly recharge their vehicle.
The plug-in hybrid comes at a strategic time: some regions, particularly in Southern Europe, the Middle East and countries such as Italy, are still reluctant to make the transition to 100% electric vehicles. The ability to switch between electric and internal combustion engines, or a combination of the two, makes the vehicle attractive to markets where recharging infrastructure is still limited. This versatility is also an asset for Lotus, which can maximise its sales volumes and reduce its exclusive dependence on electric power.
Fast charging and everyday ergonomics
Another key technical aspect of this development is the exceptional rapid charging capacity. The vehicle can go from 30% to 80% charge in around 8 minutes, thanks to a very high charging power. This is a remarkable record for a plug-in hybrid. This speed of recharge literally changes everyday use: it brings the experience closer to that of an electric vehicle, while retaining the freedom of a combustion engine for long journeys.
While this plug-in hybrid version is a first for Lotus, it is part of a wider dynamic. The brand, which is now part of a wider group, is exploring advanced hybrid architectures, such as those announced for other future models, which combine power, range and driving pleasure while complying with future regulatory requirements. Rather than being a simple technical variant, the arrival of this plug-in hybrid represents for Lotus a pragmatic and ambitious response to the challenges of today’s automotive market: performance, autonomy, adaptability and efficiency. It paves the way for a new era for the British brand, in which hybrid solutions enhance, rather than replace, pure electric power.
Sources: Moniteur Automobile – Auto Journal –
