MG, through its new premium electromobility brand « IM Motors », has officially unveiled two new electric vehicles at the Goodwood Festival of Speed : the IM5 saloon and the IM6 SUV coupé. The presentation marks an important step in MG’s strategy to strengthen its presence in the premium electric vehicle segment.
MG IM5: a high-performance, efficient electric saloon
The MG IM5 is a 5-door saloon with an 800-volt electric architecture that optimises performance and recharging times. The carmaker offers two battery configurations: a standard battery of around 75 kWh and a Long Range version of 100 kWh, offering a claimed range of around 655 kilometres according to the official WLTP cycle.
This high-voltage architecture also means that the IM5 can be recharged very quickly, from 10% to 80% in just 17 minutes, provided that compatible charging points are used. In terms of performance, MG has announced a Performance version capable of accelerating from 0 to 100 km/h in just over 3 seconds, positioning the IM5 as a direct competitor to current premium models on the electric market.
MG IM6: a powerful electric SUV coupé
The second model presented, the MG IM6, is a coupé SUV that combines sporty design and high performance. It is powered by a 750 hp engine and has a 100 kWh battery. MG has announced a range of 555 kilometres, according to the WLTP cycle, putting it on a par with the best in the segment.
Like the IM5, the IM6 uses an 800-volt electric architecture, guaranteeing very fast recharging times and optimised energy efficiency. MG also highlights the quality and technology on board this SUV coupé, aimed at customers looking for an electric vehicle that is both powerful and elegant.
Marketing and target markets
MG has stated that the IM5 and IM6 models will be sold mainly in certain international markets, notably the UK. To date, no official launch has been announced in France. This commercial strategy appears to be aimed at maximising the brand’s impact in markets where demand for premium electric vehicles is growing strongly.
In a nutshell
With the IM5 and IM6, MG IM Motors is taking a new step forward by offering top-of-the-range electric vehicles that combine performance, range and advanced technologies, all based on a modern 800-volt electrical architecture. Although their availability is limited to certain countries for the time being, these models demonstrate the Chinese manufacturer’s ambition to emerge as a key player in premium electric mobility.
