Jaguar Land Rover (JLR) has officially announced the postponement of the launch of its top-of-the-range SUV. According to The Guardian, the electric Range Rover, originally planned for late 2025, will not be launched until 2026. The postponement of the Range Rover Electric reflects a strategy of prudence in the face of demand and market conditions.
A cautious strategy
The manufacturer recently informed its customers that the model would be launched at a later date. This postponement will allow the test phases to be extended and give demand time to recover. JLR is adopting a gradual approach, unlike other brands that are speeding up their electric transition.
According to sources close to the matter, quoted by The Guardian, other Jaguar electric models will experience similar delays. Jaguar’s first 100% electric vehicle, the Type 00, is due to go into production in August 2026. A second model is expected in December 2027.
Difficult trading environment
JLR’s decision comes at a time of economic and political uncertainty. The high tariffs imposed by the United States in recent months have had a major impact on the Group. As a result, JLR recorded a 15.1% fall in sales in the second quarter, due to the temporary suspension of exports to the US market.
This delay also allows JLR to continue selling its hybrid and combustion models, which remain more profitable. At the same time, the brand’s transition coincides with the start-up of the future battery gigafactory being built by Tata in Somerset, scheduled to come on stream at the end of 2027.
A target maintained for 2030
Despite these adjustments, JLR is reaffirming its ambition. The manufacturer wants to offer electric versions of all its brands by 2030. It says it wants to remain flexible and launch its models « at the right time », according to market expectations.
