At the beginning of March, Alfa Romeo published its sales results for 2025. The results? The Italian brand has recorded worldwide growth of over 20% compared to 2024, with more than 73,000 vehicles sold internationally. In a car market that is still uneven and under pressure, this growth shows that the Italian brand is back, but above all that it is moving forward in a thoughtful way with the energy transition.
Solid momentum in Europe and beyond
According to the press release issued by the Stellantis Group on Tuesday 3 March 2025, Europe remains the main growth driver for the Italian brand, with sales up by more than 31%. The United Kingdom (+80.1%), France (+41.9%), Italy (+20.7%), Germany (+20.5%) and Spain (+15.1%) posted particularly strong increases, symbolising the relevance of Alfa Romeo’s product repositioning, particularly in the compact premium segment.
Important figures for Europe, but that’s not all. Alfa Romeo also recorded significant growth in other key markets. In the Middle East & Africa region, growth reached 16.3%. In Morocco, the brand ranked second in the premium market in terms of growth, with an impressive 65% increase in registrations, while in Turkey it posted growth of 38.7%.
But it is in Asia that the dynamic is even more marked, with +43.8% compared to 2024. Japan stands out with exceptional growth of +71.4% over the year. Alfa Romeo announced that it had relaunched its presence in Taiwan and Malaysia. These results speak for themselves: the brand is enjoying international success, particularly in these dynamic emerging markets.
Electrification at a gentle pace
Alfa Romeo is adopting a strategy of gradual electrification, moving slowly towards the energy transition rather than rushing its customers. The brand is combining combustion, hybrid and 100% electric powertrains, in order to retain the sporty, premium DNA for which it is renowned. For the time being, the Junior remains the only 100% electric model actually available, illustrating this cautious approach: of the 60,000 vehicles distributed in 41 markets by 2025, this zero-emission variant represents a minority share of deliveries, showing that electromobility is making progress, but at a measured pace, far from immediate mass adoption.
Santo Ficili, CEO of Alfa Romeo, sums up this approach perfectly:
- « Exceeding 20% growth worldwide, with Europe at +31%, means one thing is very clear: Alfa Romeo is back in the race. But what matters most is the quality of this trajectory. Junior has broadened our customer base while remaining true to the brand’s sporting DNA. Tonale is now entering its first full year with the new model and is a strategic pillar for 2026.
While the initial target was an all-electric range by 2027, the brand is now adopting a more pragmatic approach, incorporating light hybrids and plug-in hybrids into this objective. The idea is to adapt the range to the realities of different markets, where the level of infrastructure, public incentives and demand vary greatly.
It’s a questionable strategy, however, because while it limits the risk of destabilising current customers, it could also penalise Alfa Romeo in the face of competitors who are speeding up their transition to electric vehicles.
« BEST CARS 2026 »: Alfa Romeo Giulia and Tonale are the winners
As success never comes on its own, these commercial achievements have been accompanied by international recognition. Just recently in Germany, the Giulia and Tonale were honoured in the « Best Cars 2026 » competition.
These awards help to reinforce the perceived value of the vehicles which, it should be remembered, are both available in hybrid versions and therefore support the transition strategy. They show that it is possible to electrify a range while retaining the sportiness and design for which Alfa Romeo is renowned.
A pivotal year before acceleration
The 2025 financial year, which recently came to a close, represents an intermediate but structuring stage. With the figures published, which concern not only Europe but also the rest of the world, Alfa Romeo is demonstrating that it is possible to achieve significant growth while initiating a smooth energy transition. It remains to be seen whether the launch of other models in the BEV segment will find their customers.
