Turning mealtimes into charging times: that is the stated aim of Burger King France and Allego, who have announced the roll-out of nearly 270 ultra-fast charging stations in the brand’s car parks by 2028. The programme is already underway, with around 60 sites already in operation.
A rise in popularity that is already evident
Motorists who opt for electric vehicles will have yet another reason to stop off for a “Whopper at BK”. Burger King and Allego have announced plans to install no fewer than 270 ultra-fast charging stations across France by 2028. This announcement ties in with what is already happening: around 60 stations are already operational. This means that nearly 210 additional stations are planned for the coming years.
From a national perspective, this is an interesting proposition because it is not simply a matter of adding more charging points, but of establishing a nationwide network based on locations that are already heavily frequented.
Making charging part of everyday life
The core of the strategy is quite simple: to incorporate recharging into existing routines, in this case the lunch break.
According to data collected by Gilbarco-Veeder-Root (World EV Day Survey 2025), more than one in two electric vehicle drivers are unwilling to make a detour of more than 10 minutes to recharge. The issue is therefore no longer just the power output of charging points, but their location.
Installing charging points in restaurant car parks provides a direct solution to this problem. Vehicles are parked for at least 20 to 30 minutes, which is sufficient for a quick charge.
Raphaël Sainsous, Director of Operations and Customer Experience at Burger King France, sums it up as follows: “Our aim is simple: to make life easier for our customers, including when it comes to their mobility. Thanks to this partnership with Allego, we are offering Burger King customers who own an electric or plug-in hybrid vehicle a fast, convenient and competitively priced charging service, available whilst they eat. In just 30 minutes, customers can recharge their vehicle with no hassle.”
Prices designed to attract customers
The price has been described as attractive. So, what exactly does that mean? As for the standard rate, it is advertised at €0.45/kWh. Where this price becomes particularly appealing is if the customer is a member of the Kingdom loyalty programme via the Allego app. In fact, a reduced rate of €0.30/kWh is available every day between 2.30 pm and 6.30 pm.
This positioning is far from insignificant. It places the service among the most competitive in the ultra-fast charging segment, which is generally more expensive than slow or fast charging.
A roll-out that goes beyond mere regulatory requirements
From a regulatory perspective, some restaurant car parks may be subject to the requirements of the LOM Act, particularly if they have more than 20 spaces. Depending on the circumstances, this may involve either pre-fitting infrastructure or installing at least one charging point.
Although Burger King car parks with more than 20 spaces are already equipped with at least one charging point, this project clearly goes well beyond that minimum. The initiative led by Burger King and Allego exceeds these requirements, both in terms of scale and capacity. We are talking about ultra-fast charging stations, deployed on a large scale, rather than mere regulatory charging points.
In other words, whilst the legal framework requires restaurant owners to install the necessary equipment, a project of this scale is not mandated by law. It is a deliberate initiative on the part of both parties to promote sustainable transport.
A mutual business interest
The move also makes perfect economic sense. For Allego, it is a way of accelerating its network expansion at high-traffic locations. The company already has over 350 ultra-fast charging stations in France and aims to have nearly 600 stations by 2027. Leveraging the Burger King network allows it to move quickly, whilst ensuring a steady flow of customers.
Jean Gadrat, Allego’s European Marketing Director, sums it up as follows: “Installing ultra-fast charging stations in everyday locations represents a decisive step forward for electric mobility. With Burger King, we are making charging accessible to everyone, in places where drivers naturally go. This programme is one of the most ambitious we have undertaken in France and a remarkable showcase for our expertise.”
For Burger King, the benefits are just as tangible. Installing charging points helps attract customers who drive electric vehicles. Indeed, according to figures released by the American fast-food giant, more than 15% of customers already visit its restaurants in electric vehicles.
A recharging experience that is rooted in everyday life
With 60 stations already in operation and a target of around 270 sites by 2028, the partnership between Burger King and Allego is part of a strategy for the rapid and structured roll-out of ultra-fast charging in France.
Beyond the sheer scale of the project, it is underpinned by concrete factors: high-traffic locations, a tariff ranging from €0.45/kWh to €0.30/kWh during off-peak hours, and usage aligned with the actual time spent on site, estimated at between 20 and 30 minutes. Charging is no longer a hassle; it fits seamlessly into everyday life.
