On Thursday 12 March 2026, the BMW Group presented its financial results for 2025 at its annual conference. In a complex global automotive environment, the Bavarian manufacturer has managed to maintain solid profitability. With growth in electric sales and preparations for the next generation of « Neue Klasse » models, BMW has confirmed its transformation strategy for the years ahead.
Overall stable sales in 2025
In 2025, the BMW Group delivered more than 2.45 million vehicles worldwide, all brands combined, including BMW, MINI and Rolls-Royce. This volume remains broadly stable compared with the previous year, confirming the manufacturer’s ability to maintain sales despite market uncertainties.
In financial terms, the Group posted sales of 133.5 billion euros over the full year. Profit before tax (EBT) came to 10.2 billion euros, with an EBT margin of 7.7%, a level once again identical to that seen in 2024. Net profit was more than 7 billion euros.
According to Walter Mertl, the Group’s Chief Financial Officer, these results demonstrate the effectiveness of the strategy implemented in recent years, combining financial discipline and diversification of the product offering.
Electric vehicles continue to grow in sales
The energy transition is also continuing at BMW. In 2025, the manufacturer sold 442,056 100% electric vehicles, a significant increase on previous years.
These models now account for 17.9% of the Group’s worldwide sales. Including plug-in hybrids, electrified vehicles sold more than 642,000 units over the year. And electrified vehicles are enjoying particularly strong momentum in Europe, where almost 40% of the Group’s sales are of electrified vehicles.
For Oliver Zipse, Chairman of the BMW Group Management Board, this increase confirms the relevance of the manufacturer’s strategy of ‘technological openness’, which consists of offering several types of engine to adapt to the different realities of world markets.
An increasingly complex automotive environment
Despite these solid results, 2025 was not without its challenges for the Bavarian group. International trade tensions, regulatory changes and increased competition in certain markets, notably China, have weighed on the economic environment of the automotive sector.
The Chinese market, in particular, remains a major strategic challenge for premium carmakers. But the rise of local brands in the electric segment is increasing competitive pressure.
Against this backdrop, BMW expects a slightly lower level of profitability in 2026, with an automotive operating margin of between 4% and 6%.
The Neue Klasse, the next stage in the transformation
In addition to the financial results, the annual conference was also an opportunity for the group to reaffirm its long-term vision. BMW’s next technological milestone will be the Neue Klasse, a new generation of electric vehicles that will gradually transform the company’s range.
This dedicated platform promises major advances in energy efficiency, autonomy and software performance. It should also make it possible to reduce production costs and increase the competitiveness of the Group’s future electric models and even those already released, such as the IX3, to name but one.
A strategy of continuity in a changing sector
The Group continues to invest in electrification, software and new platforms, while maintaining a varied range of powertrains to meet the needs of different markets around the world.
For the Bavarian carmaker, 2025 looks set to be a year of consolidation, before the arrival of a new generation of vehicles that could mark a major step in the transition to electric vehicles.
