After several years of keeping a low profile, the Stellantis group is changing its strategy. At the 2026 Paris Motor Show, the manufacturer is announcing a major comeback: eight brands and around sixty vehicles. This is a way of re-establishing itself as a key player at a Parisian motor show that is gradually regaining its influence.
A strategic return to a trade fair that is once again a must-attend event
The 91st Paris Motor Show will take place from 12 to 18 October 2026 at the Parc des Expositions de la Porte de Versailles in Paris. This is a major event for the European automotive industry, particularly as the 2024 edition had already seen a resurgence in interest, attracting over 500,000 visitors compared to fewer than 400,000 for the 2022 edition.
Against the backdrop of the Paris Motor Show’s resurgent popularity, Stellantis’s strong comeback is a strategic move. The group, which had significantly scaled back its presence at previous editions, is now making a genuine shift in strategy. Its participation is set to be more than double that of 2024, both in terms of floor space and the number of vehicles on display.
An XXL stand to make a lasting impression
This is one of the most notable points in the press release. Stellantis plans to occupy 5,340 m² in Hall 6, making it one of the largest spaces at the show. At this stand, the group will exhibit more than 60 vehicles and promises a “multisensory experience”, designed as an immersive journey exploring Stellantis’s design, performance and functionality.
The aim is clear: to capture the attention of an ever-growing audience at a trade fair that is expected to attract several hundred thousand visitors once again.
Eight brands showcasing the full diversity of the group
For this return, Stellantis is showcasing a broad selection of its portfolio, with eight brands on display: Alfa Romeo, Citroën, DS Automobiles, Fiat, Lancia, Leapmotor, Opel and Peugeot. This presence enables the group to cover the entire market, from the entry-level segment to the premium segment, including new forms of electric mobility.
To be more specific, several highlights have already been announced. As for DS Automobiles, the new DS N°7 will be showcased as a technological and stylistic showcase. At Lancia, the new Gamma will mark the brand’s return to the family crossover segment. Finally, the presence of Leapmotor illustrates the group’s openness to new partners, with the B03, a compact electric saloon that will make its European debut. And as mentioned, Opel is returning to Paris after a 10-year absence: “We are looking forward to celebrating Opel’s return to the Paris Motor Show with the public in October,” says Florian Huettl, CEO of Opel.
A strategic showcase for the group’s electrification drive
Beyond simply showcasing its models, Stellantis aims to make this stand a true showcase for its strategy. The group is highlighting a unique portfolio capable of meeting every need, from urban micro-mobility to long family journeys.
This massive return also reflects a desire to better communicate this transformation. At a time when the energy transition can still be difficult for the general public to grasp, Stellantis is adopting a more immersive and educational approach. The idea is not to focus solely on the vehicles, but to view the motor show as an opportunity to raise awareness of each of the brand’s projects amongst the widest possible audience.
A strong signal for the Paris Motor Show
This strong comeback also sends a broader message. After a period in which motor shows seemed to be losing their relevance, Stellantis’s investment confirms that these events remain key channels for reaching the public.
With over 5,000 m² of floor space and around 60 vehicles on display, the group is turning Paris into a true European showcase. It’s a way of testing a new approach to presenting its range, combining product demonstrations, storytelling and an immersive experience.
