On 16 October 2025, Brazilian electric motor giant WEG announced that it had acquired 54% of Tupi Mob (Tupinambá Energia), a start-up specialising in software for managing charging points. The deal was worth 38 million reals, or just over 6 million euros.
This strategic investment shows that the future will lie as much in digital software and services as in pure vehicle components.
WEG is already a recognised leader in the manufacture of electric motors in Latin America. But obviously, the takeover strategy is a carefully considered one. With this acquisition, the Brazilian company has changed scale and is now positioned in the complete recharging chain, offering both hardware and management software.
It is also picking up a well-stocked customer base: a platform connected to more than 370,000 users and more than 1.3 million recharging sessions already carried out with Tupi Mob. All of which should keep the company going.
A strategy that’s already going international
This acquisition is by no means a local or isolated move. In a press release, WEG clearly states its ambitions:
– To produce terminals locally, but for a global market.
– To enter the European market in 2026.
– Work on an ultra-powerful 1 MW charger, designed in particular for heavy goods vehicles.
In other words, WEG is proving that Brazil doesn’t just want to keep up with global electromobility, it wants to be part of it, really.
Europe must look to
This takeover sends out an important signal: it is no longer enough to look only at what Asian countries or the United States are doing. From now on, the whole world wants to be among the leaders in this constantly evolving industry. Here, a non-European player is positioning itself in one of the most strategic segments of the energy transition: recharging infrastructure.
What’s more, where Europe has often concentrated on developing batteries and creating new vehicles, it has sometimes neglected an essential part of electromobility, an essential building block: the development of software intelligence to hold an efficient recharging network.
If we don’t master these building blocks, we run the risk of being technologically dependent on another country, once again.
In conclusion
By becoming the main owner of Tupi Mob, the Brazilian electric motor giant WEG is announcing a clear ambition: to do more than just make motors work, to get the whole electric mobility ecosystem up and running.
This announcement comes at a time when the players are positioning themselves on the electromobility stage… but where their positions are not yet fixed.
