Just a few months after setting a lap record on the Nürburgring circuit with the SU7 Ultra (in its class), Xiaomi is striking again in the electric car industry. On 2 July 2025, the Chinese brand is launching the Xiaomi YU7: a sporty electric SUV with the look of an Italian supercar, designed to dethrone the various Tesla and BYD models already well established on the market.
The Xiaomi YU7 is an electric SUV with supercar-like performance… available in three versions: Standard, Pro and Max. The top of the range, Max, is powered by two 690hp engines, accelerates from 0 to 100km/h in 3.23 seconds and reaches a top speed of 253km/h. That’s impressive performance compared with the competition.
When it comes to recharging, this Xiaomi SUV goes from 10% to 80% in just 12 minutes. As for maximum range, Xiaomi claims 760 km CLTC (remember that CLTC range is often optimistic: actual range is usually less).
Technology and chassis
The YU7 combines double wishbone suspension at the front, multi-link at the rear, and a continuous adaptive damping system (the dampers adapt to their environment in real time). On paper, all these high-tech elements ensure both comfort and sporty handling.
The brakes, supplied by Brembo (with four pistons), allow braking from 100 to 0 km/h in just 33.9 metres, making the YU7 Max one of the most dynamic electric SUVs on the market.
An aesthetic from elsewhere…
In terms of design, the YU7 has curved front and rear wings, emphasising its muscular stance. The wheel arches are painted black, accentuating its high-slung silhouette and reinforcing the image of a premium SUV. The fluid lines of the bodywork evoke the elegance of Italian coupés, such as the Alfa Romeo Stelvio.
But what struck the editors most were the numerous similarities with the Ferrari Purosangue, released in 2023. The front end has a very similar look, an almost identical light signature, and curves and flanks that border on copying. This resemblance is no accident: it bears witness to the enduring influence of the great European sports cars, which are now being imprinted on the visual identity that Xiaomi wants to adopt.
Commercial ambitions?
Xiaomi is aiming to replicate the success of its SU7 saloon, which has sold more than 258,000 units since March 2024. The Chinese manufacturer has announced an annual production capacity of 300,000 units at its Beijing plant. Xiaomi’s industrial ramp-up is designed both to meet growing demand and to tackle head-on the mid-range and premium segments, where Tesla’s Model Y and BYD’s various SUVs operate.
The YU7 Max’s price positioning is also advantageous… Priced from €39,300, even in its most advanced version, Xiaomi’s SUV is less expensive than the entry-level model of its direct rival, the Tesla Model Y, priced at €44,990 excluding options. Xiaomi is targeting customers looking for a sporty, high-tech family SUV, without sacrificing a competitive price.
Record orders and exceptional waiting times
The Xiaomi YU7 confirmed its sales offensive as soon as bookings opened: 200,000 pre-orders in three minutes, 289,000 in an hour, then 240,000 confirmed orders in just 18 hours, well before reaching annual production capacity…
The rush for this family SUV led to unprecedented delivery times in the car industry: between 56 and 59 weeks for the Standard model and 37 to 40 weeks for the Max. These exorbitant delivery times have provoked a wave of complaints from customers who were not warned of the delay before paying the non-refundable deposit! (According to Reuters.)
The results of the launch of the YU7 are clear: record orders and problems delivering to all its buyers… A pretty big constraint for a brand that, until 2021, was selling only phones and televisions…
