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NewsPublished on 04/12/2025
5 min

Cadillac Optiq: the American giant comes electric to Europe

American luxury is now electric. With the Optiq, Cadillac is hitting hard and proving that Detroit has got the message right: the future of motoring, even premium motoring, is battery-powered. This 100% electric compact SUV will arrive in Europe in early 2026, and is set to shake up the market for affordable top-of-the-range electric SUVs.

The front of the Cadillac Optiq driving around town. Sources: CadillacEurope
A city-side view of the Cadillac Optiq . Sources: CadillacEurope

Affordable top-of-the-range electric SUVs

Historically, the American firm, which is part of the GMC group, is the emblematic brand of American luxury, often associated with the elite and prestige cars. In terms of performance too, it’s in the brand’s DNA to produce high-flying vehicles, and the Optiq is no exception to the rule. Under the bonnet, it features two electric motors with all-wheel drive (AWD as standard), developing 304 bhp and 480 Nm of torque. That’s enough to accelerate from 0 to 100 kph in 6.3 seconds, despite weighing 2,355 kg, and to climb to a maximum speed of 184 kph (restricted speed). On paper, these statistics are not impressive, but they are more than enough for everyday use.

In terms of range, Cadillac has announced 425 km on the WLTP cycle, thanks to a 75 kWh battery. This puts the Optiq in the mid-range of its segment. Fast DC recharging is also included, making it an indispensable asset for long journeys.

The Optiq recently received top marks (5/5) in Euro NCAP’s rigorous safety and crash tests. This reflects the reliability of the American model in terms of impact protection and reliable accident avoidance equipment. Cadillac is thus reassuring Europeans that the model is safe and ready to take to the roads.

Diagram of the radars all around the car. Sources: CadillacEurope
Diagram of the radars all around the car. Sources: CadillacEurope


Design, Cadillac’s real playground

As explained earlier, it’s in the design department that Cadillac applies its expertise. Inside, the standard panoramic sunroof, ventilated front seats and meticulous finish all exude premium. On the driver’s side, the 33-inch curved screen is an immediate eye-catcher, and the Dolby Atmos audio system promises an immersive sound experience.

The dashboard and its large GPS screen Sources: CadillacEurope
The dashboard and its large GPS screen Sources: CadillacEurope

At the rear, as with any SUV, there are three real seats. With a length of 4.82 metres and a wheelbase of almost 3 metres, there’s plenty of space. The boot is also substantial, with a capacity of 744 litres when the rear seats are up, ideal for stowing bulky luggage or equipment.

In the collective ideal, when we think of Cadillac, we think of big, massive vehicles. Here, with the Optiq, the exterior design is more compact and focuses on a dynamic silhouette, with flowing lines that taper slightly towards the rear. Two trim levels will be available: ‘Premium Luxury’ and ‘Premium Sport’. The 21-inch wheels, crystal black grille and slimline LED lights complete a package that leaves no doubt as to the vehicle’s luxury positioning. This is particularly noteworthy given that the Optiq is positioned in the ‘premium compact’ segment without any obvious loss of quality.

View of the sky through the glass roof. Sources: CadillacEurope
View of the sky through the glass roof. Sources: CadillacEurope


Who is it for? Who?

The advantage of the Optiq is that Cadillac is aiming wide: city dwellers looking for a quiet, manoeuvrable electric SUV, small families looking for a well-balanced vehicle for day-to-day use, and anyone who wants premium without going down the more expensive ultra-luxury route, even though it will cost just under €70,000 to buy.

With its contained dimensions (4.82 m in length, 1.64 m in external height and 2.13 m in width, offering comfortable interior space but which can be awkward in city driving), it avoids the ‘American behemoth’ syndrome while retaining the brand’s comfortable DNA.

What this means for Europe

Since 15 October 2025, orders have been open in Europe, and the launch is not without significance: it shows that American carmakers are finally adapting their electric models to European expectations (reasonable size, urban use, versatility).

The rear of the blue Cadillac Optiq SUV on the road. Sources: CadillacEurope
The rear of the blue Cadillac Optiq SUV on the road. Sources: CadillacEurope

The launch is not without significance: it shows that American manufacturers are finally adapting their electric models to European expectations (reasonable size, urban use, versatility).

For consumers, this is excellent news. More choice in the premium-accessible segment, more competition, and above all, proof that the electrification of fleets will not just take place in Europe or Asia, but that the United States, one of the world’s greatest industrial powers, is still in the game.

The questions that remain

On paper, the dossier looks attractive, but a number of points still need to be verified on the ground. The WLTP range of 425 km is all well and good in theory, but what will be the reality in real European conditions? Will availability in French dealerships live up to expectations? Will Europeans be interested in this brand, which is well known but underdeveloped in Europe? And above all, will the reliability and after-sales service be up to scratch, especially for a brand that is still relatively unknown in Europe?

The Optiq is a perfect example of the transition that is taking place: the historic brands, even the premium/luxury brands, are moving towards electric vehicles with intelligence and adaptability. It remains to be seen whether Cadillac will succeed in its European venture.

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