As the French automotive market continues its transition to electrification, OMODA & JAECOO, a subsidiary of the Chinese Chery group, have chosen to deploy a dense, structured network to support the commercial launch as effectively as possible. From spring 2026, 74 dealerships and approved repairers will be operational in France, with a clear ambition of 130 sales outlets by the end of the year.
A highly developed national network
OMODA & JAECOO have already made their mark throughout France. From major cities to strategic regional areas, everyone in France will have a brand new dealership nearby. For example, major French cities such as Paris, Lyon, Marseille, Lille, Toulouse, Bordeaux and Nantes will be set up alongside intermediate towns such as Bayonne, Niort, Quimper, Rodez and Mâcon, reflecting a clear determination to leave no territory behind.
Significantly, the network also includes the French overseas territories, with dealerships planned for Guadeloupe, Martinique, French Guiana and La Réunion – a rare choice for a brand in its launch phase.
The stated aim is clear: to guarantee, in the long term, a point of service within 45 minutes of each customer’s home.
Standardised dealerships focused on the customer experience
According to the Chinese brand’s press release, each point of sale will comply with uniform standards, with immersive showrooms of at least 200 m² and dedicated after-sales workshops. For the group, this is an approach designed to ensure a « consistent experience », wherever the purchase is made, and to reassure customers who are still sometimes wary of new entrants.
« Our priority is to guarantee real proximity to our French customers, throughout the country. We’re not just looking for a geographical presence, but a relevant service », says Antoine Roussel, OMODA & JAECOO France Sales and Network Development Director.
Well-identified distribution groups
According to the press release, the strength of this XXL roll-out in France will lie in the quality of the partners selected. OMODA & JAECOO are relying on distribution groups that are already well established, often multi-site and experienced, such as Autobernard, Deffeuille, DMD, Elypse, Faurie, Grim, Hecquet, Lempereur, LG, Loret, Nedey, Passion, Péricaud, PLD, Polmar, Porte Dauphine, Vauban, Rousseau, Scala Auto and Thivolle.
These are well-known names on the French automotive scene, guaranteeing stability, expertise and mastery of the aftersales market, particularly in business sales.
And on the financing side, to secure the launch, the brand has also entered into a partnership with CGI Finance, which is responsible for financing distributor stocks.
A 100% electrified range designed for Europe
In terms of products, OMODA & JAECOO are focusing on a fully electrified range, developed specifically for European use. OMODA’s crossovers offer comfort and technology, while JAECOO’s SUVs are more robust and versatile, equally at home in urban environments or off the beaten track.
Advanced driver assistance technologies, next-generation connectivity and a strong design are the pillars of this product offensive.
« The French market is a benchmark for high standards and innovation. We are convinced that our technological approach, our quality standards and our network will bring new value to French motorists », explains Hanbang Yu, Managing Director of Chery France.
A long-awaited launch in spring 2026
The first dealerships are due to open in spring 2026, marking the official start of sales in France. With a target of 130 sales outlets by the end of 2026, OMODA & JAECOO aim to establish themselves rapidly as a credible new player on the French electrified car scene, focusing as much on the product as on the service.
