A big part of the reason why Tesla is facing trouble nowadays is the Model Y. It is the brand’s most popular product and yet it is recording big sales drops across Europe. The increasing competition, its old age, and the facelift introduced in Q1 2025 are all contributing to a 34% drop on its registrations through July 2025.
Nevertheless, this compact to midsize SUV was still the region’s top-selling pure electric vehicle. The data from JATO Dynamics indicates that between January and July Tesla registered almost 74,500 units of the Model Y. This is considerably lower than the 112,100 units registered during the first seven months of 2024, but enough to put it in the top spot in the BEV sales ranking by models.
The result is even more remarkable after seeing the strong growth posted by the following models in the ranking. The data shows three Volkswagens at the second, third, and fourth positions, with all of them posting double- and triple-digit growth. The Volkswagen ID.4 increased its volumes by 35% and yet it was almost 28,000 units behind the Model Y.
Volkswagen IDs products’ increases came at the expense of a lower position of the Tesla Model 3, which was outsold by the Volkswagen ID.7. In January-July 2024, the Model 3 was Europe’s second most popular BEV, falling to the 5th position this year. This Tesla is already 9 years old.
The other winners
The Skoda Elroq was the most successful recent BEV launch in Europe with almost 43,000 units, at 6th position. It was followed by the also recently introduced Kia EV3 with 40,900 units, and the new Renault 5 with 39,900 units. None of them were available a year earlier. They are proving to be successful within the small BEV world. The top 10 was completed by the Skoda Enyaq with 38,900 units, and the BMW iX1 with 37,800 units.
Further down the list the Audi Q6 e-tron at 11th position registered 28,900 units, while Citroen registered 24,900 units of the electric C3, becoming the top-selling BEV from Stellantis occupying the 16th position in the BEV ranking. Ford seems to have finally taken off with the Explorer EV with 22,500 units, outselling others like the Renault Scenic (20,900 units), Hyundai Kona (19,900 units), and the Kia Niro (5,900).
In contast, the initially successful Volvo EX30 has lost ground with its volumes down by 43% (partly affected by the tariffs on Chinese BEVs), as well as its bigger brother the EX40, down by 37%. Another Chinese BEV to drop dramatically was the MG4 (-54%). Stellantis saw mixed results as the Peugeot 3008 was up by 156% to 12,900 units while the volumes of the Peugeot 2008, Fiat/Abarth 500, and Peugeot 208, fell by 19%, 49%, and 57%, respectively.
