Ford is preparing to mark a historic turning point in its electric adventure. Jim Farley, the American manufacturer’s CEO, announced a key date during a conference call on 30 July. According to him, August 11 will be a crucial day for the company. A major announcement relating to electric vehicles is scheduled for that day. Farley believes that this event could be as significant as the launch of the legendary Model T in 1908.
At the event, Ford will unveil its plans for the design and manufacture of a revolutionary electric vehicle and a new platform, all developed on American soil, in the state of Kentucky to be precise.
This new family of vehicles promises to combine technological innovation, fuel efficiency, optimised interior space and advanced features to meet market expectations while competing with the advances of Chinese manufacturers.
An ambitious strategy in the face of Chinese competition
Jim Farley was particularly impressed by the progress made in China in the field of electric vehicles. During a recent visit, he highlighted the fact that the American industry is lagging behind its Chinese competitors, going so far as to say that without a rapid response, the battle would be lost. He also revealed that he drives a Chinese model, the Xiaomi SU7, on a daily basis, and praises its qualities.
Behind the scenes, Ford has set up a specialised, relatively independent team to develop a new electric platform. This should enable the mass production of vehicles that are more compact, less costly to manufacture, yet profitable enough to ensure the company’s long-term future.
If Ford succeeds in offering small, affordable and profitable electric vehicles, it could profoundly change the car industry. This shift would be comparable to that represented by the Model T at the beginning of the 20th century.
The date is set for 11 August. Car enthusiasts and observers alike are waiting with bated breath to find out more about this electric strategy. It could reshape the mobility landscape for a long time to come.
