Chinese manufacturer Leapmotor is stepping up its electric strategy. Its new A10 urban SUV is clearly aimed at the already saturated European market. It promises an aggressive price and unexpected technologies for this segment.
A strategic launch in a hotly contested segment
Leapmotor is preparing a major offensive with the A10, a model designed to appeal to the European public despite formidable competition. Backed by Stellantis, Leapmotor has been rolling out new models for several months now, and is moving forward at an impressive pace. After the B05, then the large C10 and the compact B10, the brand will unveil this small 100% electric SUV on 21 November at the Guangzhou Motor Show. Its mission is clear: to take on the Peugeot e-2008, Renault 4, Jeep Avenger and Fiat 600e, models that have long dominated the B segment.
The first images published on Weibo, a social network widely used in China, confirm a distinctive design that is sharper than that of the rest of the Leapmotor range. We can see a three-segment front light signature, as well as a rectilinear profile marked by two metallic rear inserts. These elements are reminiscent of European vehicles, while at the same time affirming a new identity designed for the international market. The SUV is also aimed at a price-conscious clientele, a criterion that has become central in a tense electric market.
A bold design and a few mysteries still unanswered
The teasers show a vehicle still in shadow, but several details are already emerging. The rear features an unexpected light signature, resembling a smiling emoji. This stylistic touch contrasts with the seriousness displayed by its direct rivals. The roof also features a large bump, housing a LiDAR system reserved for the Chinese market. This technology will enable advanced semi-autonomous driving functions.
However, Europe is unlikely to benefit from LiDAR, probably to keep production costs down. European versions, on the other hand, will retain the modern electric architecture of the Chinese model, as well as its digital interface for urban driving. The patent images also confirm the presence of a charging hatch on the front left wing and black protectors on the rocker panels. These elements reinforce the SUV look without sacrificing overall sobriety.
A new platform for a new series of models
The A10 inaugurates Leapmotor’s new ‘A’ series, which also includes the A05 city car. Both models are based on a new technical platform, developed to meet European expectations in terms of perceived quality and urban agility. This strategy marks a major break in Leapmotor’s positioning, as it seeks to move away from its image as a ‘low-cost brand’.
The A10’s proportions are ideal for urban use. At more than four metres long, the SUV sits below the B10 in the range and is close to the standards of the Renault Captur and Peugeot 2008. The patents reveal simple lines that are far more dynamic than the first Leapmotor models. The brand’s aim is to appeal to a discerning European clientele, accustomed to higher-quality finishes and better-structured interiors.
Consistent range and a possible range extender
No official technical data has been released, but the Chinese press is quoting a range of around 400 km on a combined cycle. There are also persistent rumours of a range-extender version reserved for China. This system would combine an electric battery with a small combustion engine dedicated to recharging.
If this configuration is confirmed, Leapmotor would be the only player in the B-SUV segment to offer such a device. In Europe, only a 100% electric version is expected, without an extender. This would enable the brand to maintain a very aggressive price, while simplifying production. The European versions are expected to be powered by a conventional electric motor, with a power output comparable to that of its direct rivals.
A price that could shake up the entire European market
The real shock could come from the announced price. Several sources suggest an entry price of under €25,000. At that level, the A10 would immediately become one of the most affordable electric SUVs on the market. By comparison, the Renault 4 E-Tech starts at almost €30,000. The Peugeot e-2008 tops the €38,000 mark before discounts and bonuses.
This gap could play a decisive role for a brand that is still under construction on the continent. The A10 could be used as a loss leader to establish Leapmotor on a long-term basis in Europe. Stellantis, Leapmotor’s manufacturing and distribution partner, could even envisage production in Spain at a later date. This location would reduce logistics costs and simplify access to European government grants.
A global offensive, not just a European one
While Europe is the priority target, the A10 also has a role to play in South America. This market is already home to the successful BYD Atto 2, so Leapmotor is hoping for a similar breakthrough. The brand wants to develop a coherent global range capable of fuelling rapid growth.
Leapmotor sales exploded in 2025, with a 120% increase over ten months. These figures are set to rise further with the arrival of the A series, designed to broaden the customer base while strengthening the brand’s image. This small SUV is therefore becoming a crucial model in the Chinese manufacturer’s international strategy.
A highly anticipated event at the Guangzhou Motor Show
The official presentation of the Leapmotor A10 on 21 November will finally lift the veil on its technical specifications and interior. The Guangzhou Motor Show will be the first event where the model will appear without camouflage or shadow. Its final information will show whether Leapmotor can really compete with the European heavyweights on the market.
In Europe, the public will be able to discover the SUV in 2026, probably at the Paris Motor Show. If the promises are confirmed, this small electric SUV could become one of the great disruptors of the market. A clear threat to the established brands, which are already engaged in a difficult pricing battle.
