ECO MOTORS NEWS was at the Lyon Motor Show for its second edition. This year, Lexus made its mark by presenting two brand new models for the first time in France: the new ES saloon and the RZ electric SUV. These two vehicles embody the Japanese premium brand’s multi-technology strategy and confirm its ambitions for the European market.
The new Lexus ES: elegance and electrification
This year, the 8th generation of this large saloon is being updated. At 5.14 metres long, the new Lexus ES boasts a refined design, with clean, assertive lines. Inside, Lexus is true to its image: the emphasis is on sobriety and quality, with the use of noble materials such as bamboo.
When it comes to engines, the Toyota Group brand will offer you a choice: either its hybrid version or its 100% electric version with a range of 530 km. It’s a strategy that could pay off in the competition with European premium saloons. The launch is scheduled for summer 2026.
The Lexus RZ: sporty and innovative
On the same Lexus stand, the RZ plays the dynamism card. A 100% electric SUV, it focuses on driving pleasure and features the latest Lexus innovations, including a steer-by-wire system and a Formula 1-style steering wheel. As for the engine, Lexus is clear: the driver must be able to have fun with this SUV. And indeed, with 400 bhp, the promise seems to be kept. As for the announced range, Lexus’s Managing Director for France admits that, at 588 km, it is not one of the best performers on the market, but that it is the quality of the user experience that is prioritised.
The RZ will cost between €61,000 and €80,000, depending on the range. It will be available in March 2026.
The Toyota Group, a definite sales force
These launches were of great interest, especially as the parent brand Toyota unveiled three new vehicles at the same time: the Toyota BZ4X, the CH-R+ and the AYGO Cross Hybrid. Once again, the Japanese brand is proving that its strength lies in 3 principles: reliability, quality and adaptability to customer needs.
