The Mercedes EQE and EQE SUV, launched in 2021 and 2022, will not have a long career. The German manufacturer plans to end production of these models in 2026. This decision reflects the difficulties encountered by these electric models and a desire for strategic reorganisation. Disappointing sales, high prices and a controversial design have sealed their fate earlier than expected.
A withdrawal dictated by sales
In the United States, a key market for Mercedes, sales of the EQE and EQE SUV fell by 39% in 2024, to just 11,660 units. In Europe, the high prices also failed to attract a large customer base. The styling, considered bland and undistinguished by the competition, has not helped these models to make a lasting impact.
A new strategy in preparation
Mercedes is now focusing on a new generation of electric vehicles based on the new MB.EA-M platform. This platform will be used in particular for the future electric GLC, soon to be presented in Munich, and for the next C-Class. An electric E-Class has also been confirmed, as a direct replacement for the EQE.
A clear repositioning of the range
The carmaker wants to simplify its range by bringing its electric models closer to its traditional combustion-powered models. The aim is to avoid duplication, clarify the range and offer more attractive vehicles. Future models will feature more classic styling and improved interior space, while incorporating technologies inspired by the EQS.
A necessary turning point
The disappearance of the EQE illustrates the rapid changes taking place in the automotive market. Mercedes prefers to abandon its models in difficulty in order to prepare more strategic launches. This reorganisation could enable the brand to become clearer and better respond to consumer expectations. A pragmatic choice, but a risky one, against a backdrop of increased competition.
