A summer campaign is informing holidaymakers about the advantages of electric mobility. Free educational kits are being distributed on motorways.
A national operation supported by Avere-France
The CEE Advenir Formations programme is launching a campaign at the main motorway service areas from 8 August 2025. The aim is to take advantage of summer traffic to reach as many motorists on holiday as possible. The campaign already took place at Whitsun with 32,000 kits distributed. It will return in August with a similar format and a presence every weekend.
Fun learning kits
Each kit contains two brochures explaining electric mobility. A family quiz card game invites you to test your knowledge. A simulator shows the ecological and economic benefits of electric vehicles. The fun format makes it easy to tackle a technical subject in an accessible way.
A measurable impact on motorists
According to the ROOLE media, a survey of 529 people carried out in June confirms the effectiveness of the approach. 40% of those surveyed were already using an electric vehicle before the operation. 85% said they had learned new information thanks to the kit they had received. Over 90% said that their perception of electric vehicles had changed for the better.
Distribution dates and locations
- From 8 to 10 August: Sorgues, Narbonne Vinassan Nord, Saint Léger Est, Sainte Victoire.
- From 15 to 17 August: Montélimar Est, La Riviera Française, Ambrussum Nord, Béziers Montblanc Nord.
- From 22 to 24 August: Saint Rambert d’Albon Est, Vidauban Sud, Corbières Sud
- From 29 to 31 August: Mornas les Adrets, Toulouse Sud, Poitou Charentes Nord.
