Since yesterday, Peugeot fans and gaming enthusiasts have been able to explore Polygon City in Fortnite. A virtual island dedicated to the Polygon Concept car, before its official unveiling tomorrow. This initiative combines futuristic design, technology and an interactive universe. It offers an unprecedented level of immersion, enabling visitors to discover the vehicle from every angle. With this approach, Peugeot is not only offering a preview of the concept, but also a participative experience that combines fun and creativity.
A futuristic concept car with a sculptural design
The Polygon Concept reflects all the boldness and feline style so dear to Peugeot. The interior has been completely redesigned around the Hypersquare® steering wheel and Steer-by-Wire technology. These guarantee a fluid, intuitive and totally connected driving experience. Every detail of the vehicle has been designed to transform mobility into a genuine emotion, where technology and sensations meet. The angular, sculptural bodywork illustrates the creativity of the designers and gives the concept a strong visual identity. In this way, the Polygon Concept becomes both an objet d’art and a technological showcase, embodying Peugeot’s vision of the car of the future.
Polygon City: a virtual island to discover the concept
Polygon City has been available in Fortnite since 10 November. This island, created by Gameloft in collaboration with Peugeot designers, reproduces the shapes of the Hypersquare® steering wheel and offers total immersion. Players can fly over the city, discover the concept car and take part in a number of mini-games to earn tokens. These tokens give players the chance to customise the Polygon Concept down to the smallest detail. You can personalise the body colour, the wheels, the Hypersquare® and the light signatures. Players can create their own unique version of the vehicle, combining exploration, creativity and entertainment. This interactive experience brings Peugeot fans and gamers together around a shared vision of automotive innovation.
A digital strategy to reach new generations
Polygon City illustrates Peugeot’s desire to engage with new generations through gaming and digital worlds. Phil York, Global Marketing Director, explains that the concept offers « a multi-faceted vehicle », making it possible to show all the possible configurations of the Polygon Concept even before its official unveiling. Jean-Baptiste Godinot, Vice President of Gameloft for Brands, points out that the island is an interactive expression of Peugeot’s core values and engages younger generations in a fun and immersive experience. This approach demonstrates how the brand is reinventing automotive communications, combining innovation, design and digital culture, while creating a strong anticipation for tomorrow’s event.
An immersive experience before the official reveal
For gamers and fans alike, Polygon City offers the chance to explore a futuristic, interactive and creative environment. The island lets you discover the Hypersquare® shape from the air, explore each district and test the vehicle’s customisation in exchange for tokens. This fun and immersive experience transforms a simple concept car into a truly participative event, combining exploration, fun and creativity. By interacting with the Polygon Concept before its official unveiling, players can make the vehicle their own and experience its unique design in an engaging virtual context.
Tomorrow, the official reveal on YouTube
On 12 November at 1pm, Peugeot will officially present the Polygon Concept during a keynote broadcast on its YouTube channel. In the meantime, the Fortnite experience allows you to discover the vehicle, experiment with its customisation and immerse yourself in a world that combines innovation, design and digital culture. Peugeot has succeeded in transforming a concept car into a participative adventure. In this way, the brand offers a vision of the mobility of the future that combines technology, creativity and immersion. This approach demonstrates that the automobile can now be experienced as an interactive event, accessible to all, where each player becomes a player in the discovery.
