As the energy transition gathers pace in France, Peugeot is establishing itself as the undisputed leader in the country’s electrification market. With more than 130,000 hybrid and electric vehicles sold in the last eleven months, the lion-faced carmaker dominates a market in the throes of change. We take a closer look at an offensive strategy that is already preparing for 2026.
2025 to be driven by electrified models
After eleven months completed in 2025, according to AAA Data/PFA/Stellantis, Peugeot has sold around 85,000 electrified Peugeots in France (BEV + hybrids, excluding LCVs). These sales, which include all forms of electrification, break down as follows:
- 25,000 BEVs, including the e-208, French market leader with 12,388 units, and the e-2008 / e-3008 duo with around 15,000 cumulative sales.
- 60,000 hybrids, driven by the 3008, 2008 and 308, which account for the bulk of volumes.
Peugeot is a major contributor to the Stellantis group’s results: around 60% of Stellantis’ electrified sales come from the marque au lion. That’s an impressive figure when you consider that Stellantis is also responsible for some of the world’s automotive giants, including Renault, Citroën, Fiat, Opel and others.
The improvement in Peugeot sales is part of a positive trend: Peugeot electric vehicle registrations are up 20% compared with 2024, thanks in particular to social leasing and the increase in purchases by professional fleets.
Peugeot’s best-selling electrified models in 2025
The 2025 sales figures speak for themselves. The Peugeot 208 retains its crown with impressive volumes, closely followed by a range that now covers all segments. Here are the best-sellers from the marque with the lion:
E-Lion: a strategic framework that is gradually being rolled out
Renault is not going into the unknown and has developed a strategy for the electrification of its vehicle fleet. Called the E-Lion strategy, it was announced in 2023, and is taking full shape this year. Renault’s objectives for E-Lion are clear:
- an all-electric range from 2025,
- carbon neutrality brought forward to 2038,
- 75% BEV sales in Europe by 2030.
The environmental aspect is also being strengthened: recycled materials in the new models, as on the new E-3008, 85% of the materials used are recyclable, optimisation of the battery life cycle and systematic re-use in the European supply chain.
Major technological innovations:
In order to survive and dominate the French market for many years to come, Peugeot is developing reliable, quality vehicles. The manufacturer is massively deploying its Hybrid 48V technology across the range (208, 2008, 308, 3008, 5008, 408). This solution offers extra torque at low engine speeds and reduces fuel consumption by up to 15%. In town, these models can run in 100% electric mode up to 50% of the time.
For the rechargeable hybrid, the 195 bhp versions (available on the 308, 408, 508, 3008 and 5008) offer up to 87 km of electric range, with certified fuel consumption of just 0.9 l/100 km on the 3008.
On the pure electric side, the E-3008 and E-5008 Grande Autonomie will boast a range of 701 km for the former and 668 km for the latter, thanks to ACC batteries manufactured in France.
The ACC gigafactory: France’s bid for sovereignty
At the heart of Peugeot’s strategy continues to be the ACC plant in Billy-Berclau/Douvrin, Hauts-de-France. The first building has a production capacity of 15 GWh, and the ramp-up is accelerating. The target is to produce enough modules to supply 150,000 batteries by 2025, 250,000 by 2026, and 2 to 2.5 million units by 2030.
This gigafactory, a joint venture between Stellantis, TotalEnergies and Mercedes-Benz, symbolises Europe’s ambition to regain the upper hand against the Asian giants. The first batteries are already equipping the Peugeot E-3008 and E-5008 Long Range, as well as the Opel Grandland.
Outlook for 2026: ramping up production and product renewal
The year 2026 is set to be a milestone for Peugeot. Several new products are expected:
- a new e-208 on the STLA Small platform, with a range of around 400 km, and a target price of under €25,000;
- the launch of the e-5008, offering a range of over 500 km;
- continued industrial development, notably at Douvrin, Trémery and the Zaragoza battery gigafactory.
Stellantis is still aiming for an electric car market share of close to 30% in France by 2027, a target to which Peugeot will make a major contribution thanks to the renewal of its range and the support of public schemes (ZFE, social leasing).
