Just a few days after the official launch of OMODA & JAECOO on the French market, the Chery Group has taken a further step in establishing its presence. In a press release issued on 7 April 2026, the Chinese manufacturer announced the signing of a strategic partnership with DHL Supply Chain. This three-year agreement, far from being insignificant, demonstrates a clear ambition: to establish a long-term presence in France by building a comprehensive ecosystem from the outset, rather than simply offering a range of vehicles. In this context, after-sales logistics becomes a key priority.
A partnership to ensure after-sales support from day one
It is precisely this point that forms the basis of the agreement with DHL Supply Chain. Indeed, the press release states that the aim is to establish a comprehensive supply chain dedicated to spare parts, even before the first deliveries to customers. This approach is endorsed by Hanbang Yu, CEO of the Chery Group in France:
- “Customer satisfaction is our top priority. It begins long before the first delivery. By choosing DHL Supply Chain, we are equipping ourselves to offer after-sales service that matches our ambitions from day one. This partnership is a cornerstone of our commitment: we are not just here to sell cars in France; we are here to build a sustainable brand, working with local partners, for French customers.”
So it’s clear: Chery regards after-sales service as a cornerstone of its launch in France.
A logistics infrastructure designed to support growth
Specifically, DHL will handle all operations, ranging from the storage of spare parts and order fulfilment to distribution to the network of OMODA & JAECOO dealerships and authorised repairers
The operation will be based at a logistics centre in Meung-sur-Loire, near Orléans, with several thousand parts already planned, ranging from small components to bodywork parts and batteries.
The service also includes the management of international shipments and customs clearance, ensuring delivery across the whole of France within 24 hours.
Six models available from launch… with the range set to expand
Another key point in the press release is the scale of the scheme from the outset. Indeed, at launch, the scheme will cover six vehicle models, with significant potential for expansion to accommodate the arrival of several additional models by 2028.
This forecast confirms that the launch of OMODA & JAECOO is not limited to a small range. The manufacturer is already preparing for the arrival of new models in the coming years, at a time when the electrification of vehicle ranges is becoming a necessity in the European market.
A direct response to the needs of the French market
This partnership addresses a clearly identified issue: the credibility of new entrants. In the French market, as in Europe, expectations are no longer limited to the product itself; they also extend to:
- the availability of parts
- the quality of after-sales service
- network reliability
These are factors that are often highlighted as weaknesses when new brands enter the market. To address these potential shortcomings and remove these obstacles from the outset, Chery has therefore partnered with a company such as DHL. This approach has been praised by Nico Schütz, CEO of DHL Supply Chain France:
- “Chery Group’s entry into the French market is part of a phase of particularly rapid growth, which requires a flexible, reliable and immediately operational supply chain. We are proud to be supporting the launch of the OMODA & JAECOO brands at this stage of their development, with a logistics system designed to grow in step with their ambitions.”
A launch that is already well organised in France
This partnership comes at a time when the roll-out of OMODA and JAECOO is already well underway in France. From spring 2026, the brand will be supported by a network of 74 dealerships, with a target of 130 sales outlets by the end of the year, in order to rapidly expand its presence across the country.
As for the product range, the line-up remains limited for now, comprising the OMODA 5 and JAECOO 7 SUVs, which have been available to order since April 2026, but the strategy is clear: to rapidly expand the range in the coming months.
A key milestone in Chery’s European strategy
Through this partnership, Chery is doing more than simply supporting the launch of OMODA and JAECOO. The group is laying a crucial foundation for its expansion in Europe.
By setting up its after-sales network today with the help of a leading logistics provider, just a few days after the brand’s very first vehicles went on sale in France, the manufacturer is sending a clear signal: its ambitions go far beyond a mere trial phase on the French market.
It now remains to be seen whether this industrial and logistical organisation will lead to rapid adoption in a particularly competitive market.
