Mercedes-Benz is striking back with its new Vision Iconic concept car — a vehicle that blends heritage with cutting-edge technology. Inspired by the Roaring Twenties and classic Mercedes models, this electric coupé unveils a bold, futuristic design identity. From its monumental grille to its Art Deco-inspired interior, the Vision Iconic perfectly embodies the brand’s new era of luxury design.
A tribute to the legends of the past
With its long bonnet and flowing lines, the Vision Iconic evokes the Mercedes icons of the 1960s, particularly the W108 and W111. Its vast illuminated vertical grille replaces metal with glass and LEDs, creating a bold new signature. The emblematic star perched at the tip of the bonnet enhances its aura of power and prestige. Slim headlamps positioned at the upper corners complete the lighting signature, while the soft curves and smooth surfaces reinforce its elegant, sculptural presence.
Integrated cutting-edge technologies
Beneath its retro styling, the Vision Iconic conceals a host of impressive innovations. The car is fully electric, and its photovoltaic paint captures solar energy to deliver up to 12,000 extra kilometres of range each year.
Covering 11 square metres, its solar-active surface continues generating power even when the car is stationary. These high-efficiency cells supplement the electric battery, significantly extending range and promoting energy autonomy. This breakthrough marks a new milestone toward sustainable, self-sufficient mobility — seamlessly blending innovation with timeless aesthetics.
The neuromorphic computer, inspired by the architecture of the human brain, optimises Level 4/5 autonomous driving while cutting computational energy use by up to 90%. The electric steering system powers all four wheels, enhancing agility and comfort, particularly during low-speed manoeuvres and parking.
Mercedes-Benz then leverages neuromorphic computing to improve the recognition of traffic signs, lanes and other road users. This next-generation technology accelerates data processing and drastically reduces energy consumption. It also makes autonomous driving more dependable in poor visibility, while anticipating the movements of surrounding vehicles and pedestrians.
A luxurious neo-retro design
Inside, Mercedes-Benz reinterprets the Art Deco spirit with exquisite refinement. The four-spoke steering wheel encases the iconic star within a crystal sphere, while the “Zeppelin” dashboard elegantly blends analogue gauges with digital displays. A continuous front bench seat, upholstered in deep blue velvet, offers lounge-like comfort for both driver and passenger. Door panels adorned with mother-of-pearl and brass inlays fuse traditional craftsmanship with modern innovation, creating an atmosphere that is both elegant and immersive.
On the outside, the Vision Iconic stirs emotion through light. The illuminated grille and radiant star become interactive design elements, while ultra-slim headlights underline its sculptural presence. The glossy black paintwork enhances the car’s curves and pays tribute to the Art Deco aesthetic. Its imposing front end and graceful fastback silhouette echo legendary models such as the 300 SL — while boldly projecting Mercedes-Benz design into the future.
A new type of mobility
With Level 4 autonomous driving, the driver’s role is evolving. On the motorway, they can relax, watch videos, or immerse themselves in the cabin’s advanced sound and lighting experience. Upon arrival, the automatic parking system takes care of the vehicle, transforming the interior into a living room on wheels and offering a completely new vision of motoring.
To complement the showcar, Mercedes-Benz unveiled a capsule collection of six outfits for men and women. Dark blue tones with silver-gold accents echo the vehicle’s interior, while geometric patterns draw inspiration from Art Deco. This collaboration between automotive design and fashion highlights the cultural and aesthetic influence of the Vision Iconic.
A concept for the future
Although not intended for immediate production, the Vision Iconic strongly shapes the design of Mercedes’ future top-tier electric cars, including the restyled S-Class. It bridges classic heritage and cutting-edge innovation, potentially rivaling luxury brands such as Rolls-Royce. The concept allows Mercedes-Benz to test bold ideas and anticipate the expectations of discerning customers.
With the Vision Iconic, Mercedes-Benz demonstrates its commitment to merging timeless style, advanced technology, and a luxurious user experience. The book ICONIC DESIGN captures this vision, showing how the brand is redefining its aesthetic and technological codes. Straddling a glorious past and an electric future, the Vision Iconic embodies creative freedom and modern luxury.
